As I sit typing this I can't help but be distracted by my fabulous neon pink nails. Yip, be warned, this blog post is going to be about as intelligent as one of Nicole Ritchie's purse puppies. Why? Well, because when I get bitten by a cosmetic brand it's less like a mozzie bite and more like a remake of Jaws (bigger, better special effects and bigger, better carnage). Much like the Bobbi Brown bug I caught mid-2009, another make-up-bag-must-have has crept into my bathroom cabinet and onto my credit card statement.
Who wouldn't fall for a brand that names its colours things like bachelorette bash and imported champagne? Okay, maybe you wouldn't but I'm a copywriter. Words are my thing. Its like dangling a TV remote in front of hubby's nose and telling him not to channel surf with it. I was powerless to say no...
After months of resisting the R89.95 price tag on brightly coloured, square-shaped bottles at every salon I entered to be (waxed, plucked and tortured) I finally succumbed to the allure that is Essie . I put up a good fight though... my most über fabulous friends have been tapping their martini glasses with Essie-fied nails (some real, some acrylic) for months. I've watched, tucking my unpainted fingertips beneath my bum, as they asked each other "LOVE that colour...is that wrapped in rubies or vermillionaire?" I've resisted the temptation, telling myself that manicures are wasted on me cos I often find myself elbow deep in turpentine after an afternoon in front of an easel throwing paint around *blah blah blah*
Then, in April, on one (I need a little TLC courtesy of me) trip to Sorbet in Sandton:
Manicurist: :"so, what colour will it be today?"
Me: "Do you have that deep neon pink colour everyone's wearing at the moment? I think it's made by Essie?"
Of course she had the colour... and it was called (you gotta giggle) Big spender.
I couldn't resist the allure any longer and had to check out from denial-ville and just own up to the fact that I am their target market. Pretty colour + clever name = SOLD! To the girl with 'sucker' written across her forehead.
There's no twist to this tale... I bought it, literally and figuratively. Essie gained a new customer and I gained my first bottle of nail polish since my mom gave me one with Barbie on the label (and I'm not exaggerating).
Fast forward a few months and I'm sitting here with Bachelorette bash on my fingers and Miss Matched on my toes.
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