It has been sooooooo long since I bought a product that actually lived up to the promises on the packaging that I'm in a state of shock and awe.
Yesterday I let my hairdresser take advantage of me and convince me to buy a little pot of hair stuff for R241.00... you see, I was desperate. Despite my cold turkey success at not using my straightening irons for two whole weeks, my locks were still lack lustre, dry, dull and doing a pretty darn good impersonation of a frizz-bomb. Note to brunettes everywhere: while being blonder may seem fabulous, the effects of peroxide are far from fabulous –unless of course the Courney Love/scarecrow look is what you're after.
[bear with me, I have a point, and I promise to get to it]
Anyways, after trying every 'off the shelf' hair glosser/serum/mask/repair treatment that I could get my hands on at the supermarket I was at my wits (or should I say 'split') end. So, in a last ditch attempt to save myself from a year of scraping my hair back into a granny bun, I ventured into my hair salon of choice to tell my hairdresser my sob story.
"The solution," he said, "is Davines Natural Tech Nourishing pack," as he handed me a 200ml plastic tub with a hefty price tag. *gulp* Over 200 bucks for some hair gunk?!? "And you promise me that it actually works?" I asked. To which he replied: "It really does, I promise" To which I replied,"okay, let's give it a go... desperate times call for desperate measures."
Two minutes later I was a couple of hundred rand poorer but filled with optimism and the belief that this product would live up to its promises – that this product (unlike my 'wet to straight' hair straightening irons, strapless wonderbra, anti-cellulite creams, low GI protein shakes and the latest Black Eyed Peas CD) would live up to its promises. Maybe this time, just maybe (fingers and toes crossed) something would live up to 'what it said on the tin'.
Last night, I cracked open the plastic pot and combed a small dollop of the pricey goop through my nest of straw and I took extra care to apply it thoroughly and to actually read the directions on the label. 'If this was going to work, I'd best do it properly,' I thought. Ten minutes later I was lying in bed with a towel wrapped like a turban around my product-soaked hair fast asleep and dreaming of shiny, healthy tresses.
When I woke up this morning I eagerly tossed off my turban, dived into the shower and rinsed the gunk out... had it worked? Had I wasted even more hard earned moolah on glorified shaving foam? Had I fallen for the marketing jargon once again? Or... [I thought, running my fingers through my damp hair] could it be? [feeling smoothness where there had once been a brittle mess] Could something have actually done what it said it would?
And the answer is [drum roll, please] Yes! Yes! Yes! Davine's Hair Rebuilding Pack really does rebuild hair. A-maaaaay-zing! So amazing in fact, that I just went and bought the shampoo and anti-frizz serum from the same product range. I may still be a marketing department's dream, but I'm a satisfied customer. And that, dear readers, is not something that I have been for a very long time.
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